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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Glennville California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, low quality SEO could be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll get the Search engine optimization services you require.

Johnston has a three-step strategy to SEO. On-page optimization is the initial step of the process. This method involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your blog must be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a way to show search engines that your site is a trustworthy source of information.

The next step is local search engine optimisation. This can be required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It is going to explain to you how your search rankings have been improving from month to month.

Google Analytics is going to be set up on your blog, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the people to your blog are finding your website via search engines like google.

If you’re interested in working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your web site to competing sites. Since this consultation is going to be totally free, there is absolutely no reason behind you do not to make the most of it.

It’s necessary for your small business to become optimized for search engines. Strong SEO is essential to the health of any business. Whether you manage a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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