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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Glendora California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your company in many ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can provide the expert SEO services that you need. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll have the Search marketing services you need.

Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This process involves making changes to some site to be able to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your web site should be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy method to obtain information.

The 3rd step is local search engine marketing. This is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the assistance that you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which keyphrases are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be attached to your site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the people to your site are discovering your web site via search engines like google.

If you’re considering utilizing Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation is going to be totally free, there is not any reason for you do not to make the most of it.

It’s important for your small business to be optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you run a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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