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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Gazelle California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, bad quality SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll have the SEO services you need.

Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This method involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your website is a reliable supply of information.

Your third step is local search engine marketing. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will likewise reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your site, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the targeted traffic to your web site are finding your blog via search engines.

If you’re enthusiastic about working together with Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis will even compare your site to competing sites. Since this consultation is going to be free of charge, there is absolutely no cause of you not to make the most of it.

It’s important for your company to become optimized for search engines. Strong SEO is essential to the fitness of any company. Whether you manage a large national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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