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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Folsom California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, low quality SEO may be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is surely an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you want.

Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This process involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a trustworthy source of information.

The third step is local seo. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will allow you to see which search terms are yielding the best results. It will also reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your website have realized your site via search engines.

If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will also compare your site to competing sites. Since this consultation will probably be absolutely free, there is no reason behind you do not to make the most of it.

It’s vital for your business being optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you run a huge national company or even a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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