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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Five Points California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO could be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you will need.

Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This process involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines what your web site must be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy supply of information.

The third step is local search engine optimization. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the help you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which search phrases are yielding the best results. It is going to reveal to you how your search rankings are already improving from month to month.

Google Analytics will be attached to your website, which means it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to find out what number of the website visitors to your site have found your site via search engines.

If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis may also compare your site to competing sites. Since this consultation is going to be free of charge, there is not any cause of you not to benefit from it.

It’s essential for your organization being optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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