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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Firebaugh California

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your organization in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you want.

Johnston takes a three-step method of SEO. On-page optimization is step one of your process. This technique involves making changes to a site as a way to improve its search engine rankings. On-page optimization can show search engines like Google what your website needs to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy method to obtain information.

Your third step is local search engine optimization. This can be important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the help that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise show you how your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your web site, which means it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the website visitors to your web site have realized your blog via search engine listings.

If you’re considering working together with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will likely compare your web site to competing sites. As this consultation will probably be absolutely free, there is no cause of you do not to benefit from it.

It’s essential for your business to be optimized for search engine listings. Strong SEO is important to the health of any organization. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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