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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Fair Oaks California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your small business in many ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, poor quality SEO can be damaging to your site. Tom Johnston offers the expert SEO services that you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll get the Search marketing services you will need.

Johnston has a three-step method of SEO. On-page optimization is the initial step from the process. This process involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site ought to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your website is a trustworthy source of information.

The 3rd step is local search engine optimization. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will also show you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your blog, which means it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view what number of the visitors to your website are finding your blog via search engines like google.

If you’re thinking about utilizing Tom Johnston, you may contact him for any free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no reason for you do not to benefit from it.

It’s vital for your company to become optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you run a sizable national company or even a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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