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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Etna California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll obtain the SEO services you require.

Johnston has a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your site is a trustworthy method to obtain information.

The third step is local search engine optimisation. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the help that you desire. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will allow you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your blog, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the people to your blog have realized your site via search engines like yahoo.

If you’re thinking about working together with Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis will even compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is absolutely no cause of you do not to take full advantage of it.

It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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