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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Emeryville California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the SEO services you will need.

Johnston has a three-step procedure for SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

The third step is local search engine optimisation. This is certainly necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you desire. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will also show you how your search rankings have been improving from month to month.

Google Analytics is going to be attached to your web site, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the people to your web site are discovering your site via search engines.

If you’re interested in working together with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Simply because this consultation will be absolutely free, there is not any reason for you not to take advantage of it.

It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you run a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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