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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Elk California

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll obtain the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first task of your process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the services that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be set up on your web site, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the website visitors to your site are discovering your site via search engines.

      If you’re considering working together with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be free of charge, there is no cause of you not to make the most of it.

      It’s important for your business to be optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 39.076371
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      • Mendocino
      • Elk
      • California
      • CA