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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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California

Local SEO Marketing Company Serving Elk Creek California

Tom Johnston Is Your Best Choice For SEO

Professional SEO can benefit your organization in several ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you require.

Johnston requires a three-step procedure for SEO. On-page optimization is the first task in the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present search engines what your site needs to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy way to obtain information.

Your third step is local search engine marketing. This is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the help that you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will allow you to see which search phrases are yielding ideal results. It will also reveal to you how your search rankings have already been improving from month to month.

Google Analytics is going to be attached to your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the visitors to your web site are discovering your website via search engines.

If you’re considering utilizing Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will likely compare your web site to competing sites. Because this consultation is going to be totally free, there is no basis for you not to make the most of it.

It’s important for your business being optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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  • 39.54842
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  • Elk Creek
  • California
  • CA