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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving El Sobrante California

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO may benefit your organization in several ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you require.

Johnston takes a three-step approach to SEO. On-page optimization is the initial step of your process. This method involves making changes to a site as a way to improve its search engine rankings. On-page optimization can display search engines like yahoo what your website needs to be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your website is a trustworthy way to obtain information.

The third step is local search engine optimization. This is certainly important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the assistance that you require. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It is going to demonstrate how your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your site, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the visitors to your site have realized your site via search engines.

If you’re enthusiastic about working together with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is no reason behind you not to take full advantage of it.

It’s vital for your small business being optimized for search engines. Strong SEO is vital to the fitness of any company. Whether you have a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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