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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving El Monte California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the Search engine optimization services you want.

Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can show search engines what your blog needs to be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your website is a trustworthy source of information.

The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the help that you require. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will enable you to see which search terms are yielding ideal results. It will likewise reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your blog, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the people to your blog have realized your website via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis may also compare your website to competing sites. Since this consultation is going to be free of charge, there is no reason behind you do not to take full advantage of it.

It’s vital for your business to get optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you have a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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