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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Edison California

Tom Johnston Is The Best Option For SEO

Professional SEO can benefit your business in many ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search engine optimization services you will need.

Johnston has a three-step approach to SEO. On-page optimization is the first step of your process. This technique involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can show search engines what your blog must be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your website is a trustworthy supply of information.

The 3rd step is local search engine optimization. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the support that you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will help you to see which search terms are yielding greatest results. It is going to explain to you how your search rankings have been improving from month to month.

Google Analytics will probably be placed on your blog, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your site have realized your blog via search engines like google.

If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis may also compare your website to competing sites. Since this consultation will probably be free of charge, there is no reason behind you not to benefit from it.

It’s essential for your organization to become optimized for search engines like google. Strong SEO is essential to the fitness of any organization. Whether you manage a huge national company or a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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