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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Dixon California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the SEO services you will need.

Johnston has a three-step procedure for SEO. On-page optimization is the first step of your process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can show search engines like Google what your site must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a trustworthy supply of information.

The third step is local search engine optimisation. This is certainly essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be able to get the help you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which search phrases are yielding the best results. It will show you the way your search rankings have been improving from month to month.

Google Analytics will be installed on your blog, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the website visitors to your web site have realized your blog via search engines like google.

If you’re considering utilizing Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will even compare your web site to competing sites. As this consultation will be absolutely free, there is no reason for you do not to benefit from it.

It’s essential for your small business to become optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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