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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Denair California

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is definitely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you need.

      Johnston needs a three-step method of SEO. On-page optimization is the first step of the process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your web site must be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy source of information.

      The next step is local search engine marketing. This is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the help you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will assist you to see which keyphrases are yielding ideal results. It is going to demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your blog, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see what number of the website visitors to your web site have found your blog via search engines.

      If you’re thinking about working together with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be totally free, there is no reason for you not to take advantage of it.

      It’s important for your small business to get optimized for search engines like google. Strong SEO is important to the health of any business. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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      • 37.55026
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      • Stanislaus
      • Denair
      • California
      • CA