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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Del Mar California

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, low quality SEO could be damaging to your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step from the process. This procedure involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your website is a reliable source of information.

      The next step is local search engine optimisation. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the assistance that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It is going to demonstrate how your search rankings are already improving from month to month.

      Google Analytics will be set up on your website, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to discover what number of the website visitors to your website have found your site via search engines like yahoo.

      If you’re enthusiastic about utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation will likely be free of charge, there is not any basis for you do not to make the most of it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you have a big national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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      • CA