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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Deer Park California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you require.

Johnston requires a three-step method of SEO. On-page optimization is the first step in the process. This process involves making changes into a site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your internet site is a reliable source of information.

The next step is local search engine optimization. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the help that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It will explain to you how your search rankings have already been improving from month to month.

Google Analytics will be set up on your website, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your site have realized your web site via search engines.

If you’re interested in dealing with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. Since this consultation is going to be absolutely free, there is absolutely no cause of you not to take full advantage of it.

It’s necessary for your organization to become optimized for search engine listings. Strong SEO is important to the health of any company. Whether you operate a big national company or a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.

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