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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Daly City California

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, low quality SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step from the process. This procedure involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a trustworthy supply of information.

      The 3rd step is local search engine optimisation. This can be essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will assist you to see which search phrases are yielding the best results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will be installed on your site, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your blog are finding your site via search engines.

      If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis may also compare your site to competing sites. Simply because this consultation will be free of charge, there is absolutely no reason behind you do not to take advantage of it.

      It’s essential for your small business to get optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any company. Whether you have a huge national company or even a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • San Mateo
      • Daly City
      • California
      • CA