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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Daly City California

Tom Johnston Is The Smart Choice For SEO

Professional SEO will benefit your business in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, poor quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll have the SEO services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is step one in the process. This process involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can show search engines what your website must be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your internet site is a reliable method to obtain information.

Your third step is local search engine optimisation. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll get the services that you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your blog, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the website visitors to your web site have found your blog via search engines.

If you’re interested in dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will be totally free, there is not any basis for you not to take advantage of it.

It’s vital for your business to be optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you operate a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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