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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Cypress California

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert SEO services you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you will need.

Johnston needs a three-step approach to SEO. On-page optimization is the first step of the process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a way to show search engines that your site is a reliable supply of information.

Your third step is local seo. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the services that you desire. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will help you to see which search terms are yielding the best results. It will likewise show you the way your search rankings have been improving from month to month.

Google Analytics will probably be attached to your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the visitors to your web site have found your blog via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will likely compare your site to competing sites. Since this consultation will likely be free of charge, there is absolutely no reason for you not to take full advantage of it.

It’s important for your organization to get optimized for search engines like google. Strong SEO is vital to the health of any organization. Whether you run a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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