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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Cottonwood California

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you want.

Johnston has a three-step approach to SEO. On-page optimization is the initial step from the process. This process involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can display search engines what your blog should be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your site is a reliable supply of information.

The 3rd step is local search engine optimization. This can be required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the assistance you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will help you to see which search terms are yielding the best results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

Google Analytics will be set up on your blog, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the website visitors to your website have realized your web site via search engines.

If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will even compare your blog to competing sites. Because this consultation will likely be free of charge, there is not any reason for you do not to take full advantage of it.

It’s necessary for your business to become optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you operate a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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