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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Coronado California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the first step of your process. This method involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your web site ought to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your site is a reliable supply of information.

The third step is local search engine optimisation. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will assist you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the targeted traffic to your blog are finding your site via search engines.

If you’re considering dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be free of charge, there is not any cause of you do not to take full advantage of it.

It’s vital for your business being optimized for search engine listings. Strong SEO is essential to the health of any business. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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