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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Corning California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll receive the SEO services you need.

Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can display the major search engines what your site should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a trustworthy supply of information.

Your third step is local search engine optimization. This can be necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the assistance you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will enable you to see which search terms are yielding greatest results. It will likewise demonstrate the way your search rankings are already improving from month to month.

Google Analytics will probably be attached to your site, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the targeted traffic to your blog have realized your web site via search engines like google.

If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your website to competing sites. Since this consultation will be absolutely free, there is not any reason behind you do not to take advantage of it.

It’s vital for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you have a big national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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  • California
  • CA