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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Corcoran California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your business in many ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston provides the expert SEO services you need. Johnston is an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you require.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step in the process. This method involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a reliable method to obtain information.

Your third step is local seo. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which search terms are yielding greatest results. It will show you the way your search rankings are already improving from month to month.

Google Analytics is going to be placed on your website, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the website visitors to your blog have found your website via search engine listings.

If you’re thinking about working together with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will likely compare your site to competing sites. As this consultation will likely be absolutely free, there is absolutely no reason for you do not to make the most of it.

It’s vital for your company to get optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you run a big national company or even a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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