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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Copperopolis California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, bad quality SEO can be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll have the Search marketing services you need.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization can present the major search engines what your blog must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable source of information.

Your third step is local search engine marketing. This really is important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will enable you to see which keyphrases are yielding ideal results. It is going to reveal to you how your search rankings are already improving from month to month.

Google Analytics will likely be set up on your site, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to see what number of the visitors to your website are finding your website via search engines.

If you’re considering dealing with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Since this consultation will be absolutely free, there is not any reason for you do not to take full advantage of it.

It’s necessary for your small business being optimized for search engines like yahoo. Strong SEO is important to the fitness of any business. Whether you have a huge national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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