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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Colton California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the Search engine optimization services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step in the process. This process involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show search engines what your site should be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your website is a reliable source of information.

Your third step is local seo. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the assistance you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will help you to see which search phrases are yielding the best results. It will also demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will be installed on your blog, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to view how many of the website visitors to your blog have found your site via search engines like google.

If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Since this consultation will be totally free, there is not any basis for you not to take advantage of it.

It’s vital for your small business to be optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you operate a big national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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  • 34.151161
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  • San Bernardino
  • Colton
  • California
  • CA