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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Coalinga California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will benefit your business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll obtain the SEO services you require.

Johnston takes a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can display search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your website is a trustworthy supply of information.

Your third step is local seo. This is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the services that you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will help you to see which search phrases are yielding the best results. It will likewise explain to you how your search rankings have been improving from month to month.

Google Analytics will probably be placed on your blog, which implies it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the targeted traffic to your blog have found your web site via search engine listings.

If you’re thinking about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will even compare your site to competing sites. As this consultation is going to be free of charge, there is not any reason for you not to benefit from it.

It’s essential for your organization to be optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you operate a big national company or a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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