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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Chico California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, bad quality SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you need.

Johnston has a three-step procedure for SEO. On-page optimization is the first task in the process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site must be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your site is a reliable source of information.

The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which keyphrases are yielding the best results. It will demonstrate how your search rankings are already improving from month to month.

Google Analytics will probably be placed on your website, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see what percentage of the visitors to your web site have realized your web site via search engines.

If you’re thinking about working together with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will also compare your blog to competing sites. Since this consultation will be totally free, there is no cause of you not to make the most of it.

It’s vital for your company to be optimized for search engines like yahoo. Strong SEO is vital to the health of any organization. Whether you have a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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