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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Cerritos California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the SEO services you want.

Johnston needs a three-step method of SEO. On-page optimization is the initial step from the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy source of information.

The third step is local seo. This is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the assistance that you desire. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which search phrases are yielding greatest results. It is going to show you how your search rankings are already improving from month to month.

Google Analytics will likely be placed on your blog, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to find out how many of the visitors to your website are finding your blog via search engines like yahoo.

If you’re thinking about working with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis may also compare your blog to competing sites. Because this consultation will likely be absolutely free, there is no reason for you not to take advantage of it.

It’s vital for your business to become optimized for search engines. Strong SEO is essential to the health of any business. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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