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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Cazadero California

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you need.

Johnston takes a three-step approach to SEO. On-page optimization is step one of your process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can display search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a reliable way to obtain information.

The next step is local search engine optimization. This really is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the help that you desire. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also explain to you the way your search rankings are already improving from month to month.

Google Analytics will be attached to your web site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the people to your web site are finding your site via search engines like yahoo.

If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will even compare your site to competing sites. Simply because this consultation will be absolutely free, there is not any reason behind you do not to take advantage of it.

It’s essential for your company to be optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you run a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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