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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Cazadero California

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO may benefit your business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, low quality SEO can be damaging for your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll have the Search marketing services you want.

      Johnston has a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines what your blog should be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your site is a trustworthy source of information.

      The next step is local search engine optimisation. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the services you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will reveal to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be placed on your blog, which means it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the people to your website are discovering your blog via search engines.

      If you’re considering working together with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will probably be free of charge, there is not any basis for you do not to take full advantage of it.

      It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you manage a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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