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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Castro Valley California

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll receive the Search marketing services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task in the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can present the major search engines what your website should be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a reliable way to obtain information.

      Your third step is local search engine optimisation. This really is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you desire. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which search phrases are yielding greatest results. It will likewise explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be placed on your blog, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the targeted traffic to your website have realized your site via search engines like google.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no reason behind you not to take full advantage of it.

      It’s essential for your organization being optimized for search engines like yahoo. Strong SEO is vital to the health of any organization. Whether you manage a huge national company or even a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • 37.731229
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      • Alameda
      • Castro Valley
      • California
      • CA