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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Carson California
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, low quality SEO could be damaging in your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is an experienced professional that has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the SEO services you will need.
Johnston needs a three-step method of SEO. On-page optimization is step one from the process. This process involves making changes to your site as a way to improve its search engine rankings. On-page optimization can present search engines what your blog must be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a way to show search engines that your internet site is a trustworthy method to obtain information.
The 3rd step is local seo. This is certainly required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will also reveal to you the way your search rankings are already improving from month to month.
Google Analytics will likely be installed on your site, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see how many of the visitors to your site are discovering your site via search engines.
If you’re interested in working together with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your site to competing sites. As this consultation is going to be absolutely free, there is absolutely no cause of you do not to take full advantage of it.
It’s vital for your business being optimized for search engines. Strong SEO is vital to the health of any business. Whether you have a huge national company or a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.
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