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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Carmel California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can provide the expert SEO services you need. Johnston is surely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search marketing services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is the first task of your process. This method involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your web site should be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your website is a reliable supply of information.

Your third step is local search engine optimisation. This really is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will assist you to see which search terms are yielding ideal results. It will likewise show you the way your search rankings happen to be improving from month to month.

Google Analytics will be attached to your website, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the people to your site are finding your site via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. Since this consultation will probably be totally free, there is absolutely no cause of you not to take advantage of it.

It’s important for your small business being optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any business. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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