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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Capistrano Beach California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in several ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll have the SEO services you require.

Johnston takes a three-step procedure for SEO. On-page optimization is the first step from the process. This procedure involves making changes into a site in order to improve its search engine rankings. On-page optimization can display search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines that your website is a trustworthy source of information.

Your third step is local search engine optimization. This is certainly necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be able to get the support that you desire. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings are already improving from month to month.

Google Analytics will probably be installed on your site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the visitors to your site have found your web site via search engine listings.

If you’re interested in working together with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. Since this consultation is going to be totally free, there is not any reason behind you do not to take full advantage of it.

It’s important for your business being optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you manage a large national company or even a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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