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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Camptonville California

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, bad quality SEO might be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is surely an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you require.

Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This method involves making changes into a site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your site is a trustworthy method to obtain information.

Your third step is local search engine optimisation. This can be required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the help that you require. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will likewise reveal to you how your search rankings are already improving from month to month.

Google Analytics will probably be installed on your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the website visitors to your site are discovering your site via search engines like google.

If you’re thinking about working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your blog to competing sites. Since this consultation will be totally free, there is absolutely no reason for you do not to take full advantage of it.

It’s vital for your business being optimized for search engines like yahoo. Strong SEO is important to the healthiness of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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  • California
  • CA