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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Campo California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your organization in many ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll have the SEO services you require.

Johnston has a three-step method of SEO. On-page optimization is the first task of the process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy source of information.

The next step is local search engine marketing. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the services that you desire. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which keyphrases are yielding the best results. It is going to explain to you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be placed on your web site, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to view what number of the visitors to your web site are finding your blog via search engines.

If you’re thinking about working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis may also compare your website to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason for you do not to take full advantage of it.

It’s vital for your organization to get optimized for search engine listings. Strong SEO is important to the health of any business. Whether you run a big national company or possibly a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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