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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Camp Pendleton California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your small business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the SEO services you need.

Johnston needs a three-step strategy to SEO. On-page optimization is the first step from the process. This process involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present search engines like Google what your site should be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your site is a trustworthy source of information.

The third step is local search engine marketing. This really is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which search phrases are yielding ideal results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics will probably be set up on your web site, which means it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the visitors to your website have found your website via search engines like google.

If you’re enthusiastic about working with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will likely compare your site to competing sites. Since this consultation is going to be totally free, there is not any cause of you do not to take full advantage of it.

It’s important for your small business to get optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you run a big national company or a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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