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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Cambria California

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the Search marketing services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable way to obtain information.

      The next step is local search engine marketing. This can be necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which search terms are yielding ideal results. It will also explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the targeted traffic to your web site have found your site via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will even compare your web site to competing sites. Simply because this consultation is going to be free of charge, there is not any reason behind you not to benefit from it.

      It’s necessary for your company to get optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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