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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Calistoga California

Tom Johnston Is The Best Choice For SEO

Professional SEO can benefit your organization in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the Search engine optimization services you will need.

Johnston takes a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines what your site should be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your internet site is a reliable supply of information.

The third step is local search engine marketing. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the assistance you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will allow you to see which search phrases are yielding the best results. It will likewise explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will be set up on your web site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the website visitors to your website are discovering your blog via search engine listings.

If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Since this consultation will probably be free of charge, there is not any reason for you not to take advantage of it.

It’s essential for your organization being optimized for search engines. Strong SEO is crucial to the health of any company. Whether you manage a sizable national company or a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • California
  • CA