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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Calipatria California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you require.

Johnston needs a three-step procedure for SEO. On-page optimization is the first step of the process. This technique involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can present search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

The third step is local seo. This really is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the help that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will help you to see which search phrases are yielding greatest results. It is going to reveal to you the way your search rankings have been improving from month to month.

Google Analytics will probably be installed on your blog, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the people to your site are discovering your blog via search engines like yahoo.

If you’re interested in dealing with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation is going to be absolutely free, there is absolutely no reason behind you do not to make the most of it.

It’s essential for your business to become optimized for search engines. Strong SEO is essential to the health of any company. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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