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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving California Hot Springs California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO may benefit your business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the SEO services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is step one of your process. This technique involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your site must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a reliable way to obtain information.

The next step is local search engine marketing. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll get the assistance you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will enable you to see which search terms are yielding ideal results. It is going to reveal to you the way your search rankings have already been improving from month to month.

Google Analytics is going to be set up on your web site, which means it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see what number of the people to your web site are finding your blog via search engines like yahoo.

If you’re thinking about dealing with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will also compare your blog to competing sites. Simply because this consultation will be absolutely free, there is absolutely no basis for you do not to make the most of it.

It’s essential for your small business being optimized for search engines like yahoo. Strong SEO is important to the fitness of any business. Whether you manage a large national company or even a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.

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