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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Calabasas California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can provide the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll get the Search marketing services you will need.

Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can display the major search engines what your website ought to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy source of information.

The third step is local search engine marketing. This is certainly necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which search terms are yielding the best results. It will reveal to you how your search rankings have been improving from month to month.

Google Analytics is going to be installed on your blog, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to find out how many of the targeted traffic to your blog are discovering your site via search engines like yahoo.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will likely compare your web site to competing sites. As this consultation will likely be totally free, there is absolutely no cause of you do not to take full advantage of it.

It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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