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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Burrel California

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is surely an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the Search marketing services you will need.

      Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your blog needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable supply of information.

      The 3rd step is local search engine optimization. This is certainly necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which keyphrases are yielding ideal results. It will show you how your search rankings have already been improving from month to month.

      Google Analytics will likely be set up on your blog, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the website visitors to your website are finding your website via search engines like yahoo.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no cause of you not to make the most of it.

      It’s essential for your organization to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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