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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Brisbane California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search marketing services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This technique involves making changes to some site in order to improve its search engine results. On-page optimization can display the major search engines what your website ought to be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your website is a reliable source of information.

The third step is local search engine optimisation. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the support that you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will allow you to see which search terms are yielding greatest results. It will likewise show you how your search rankings have already been improving from month to month.

Google Analytics will likely be placed on your blog, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your blog are finding your site via search engines like yahoo.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will also compare your blog to competing sites. Because this consultation is going to be absolutely free, there is absolutely no reason for you not to make the most of it.

It’s essential for your business to be optimized for search engine listings. Strong SEO is essential to the health of any company. Whether you manage a large national company or even a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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