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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Boron California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll obtain the Search marketing services you require.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step of the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization can present search engines like yahoo what your site must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a trustworthy source of information.

The next step is local search engine optimization. This really is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the services that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will allow you to see which search phrases are yielding the best results. It will show you the way your search rankings happen to be improving from month to month.

Google Analytics will be placed on your website, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to see how many of the targeted traffic to your web site have found your blog via search engines.

If you’re thinking about dealing with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will even compare your blog to competing sites. Since this consultation will likely be totally free, there is not any basis for you not to make the most of it.

It’s essential for your organization to be optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you have a sizable national company or a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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