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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Bolinas California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO can benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, bad quality SEO can be damaging for your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you want.

Johnston has a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can show the major search engines what your site should be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a trustworthy method to obtain information.

The 3rd step is local search engine optimisation. This can be important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the assistance that you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

Google Analytics is going to be attached to your website, which implies it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the visitors to your website are discovering your site via search engines.

If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will even compare your blog to competing sites. Because this consultation will be absolutely free, there is no basis for you not to benefit from it.

It’s important for your company to be optimized for search engines. Strong SEO is important to the health of any company. Whether you run a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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