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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Big Sur California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO can benefit your business in many ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization can present search engines what your blog should be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines that your site is a trustworthy way to obtain information.

The next step is local search engine optimization. This is certainly required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will assist you to see which search phrases are yielding greatest results. It will show you how your search rankings have already been improving from month to month.

Google Analytics will be placed on your website, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your blog are discovering your blog via search engine listings.

If you’re considering working together with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will likely compare your website to competing sites. Because this consultation will probably be absolutely free, there is not any basis for you do not to take full advantage of it.

It’s essential for your small business to get optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you run a sizable national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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