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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Big Pine California

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can offer the expert Search marketing services you need. Johnston is definitely an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search engine optimization services you require.

Johnston takes a three-step procedure for SEO. On-page optimization is step one from the process. This method involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like Google what your site needs to be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your site is a trustworthy source of information.

The next step is local search engine marketing. This is certainly necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll can get the help that you require. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search phrases are yielding ideal results. It will show you how your search rankings have been improving from month to month.

Google Analytics will probably be placed on your website, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to view what number of the visitors to your blog are finding your site via search engines.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will even compare your website to competing sites. Since this consultation will probably be free of charge, there is not any cause of you not to take full advantage of it.

It’s necessary for your organization being optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you operate a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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