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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Bethel Island California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO can benefit your organization in many ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll obtain the Search marketing services you want.

Johnston needs a three-step strategy to SEO. On-page optimization is step one of your process. This method involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can display the major search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your website is a reliable source of information.

The 3rd step is local seo. This can be necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the services that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will allow you to see which search phrases are yielding the greatest results. It is going to show you how your search rankings happen to be improving from month to month.

Google Analytics will be set up on your blog, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to view how many of the website visitors to your blog are discovering your web site via search engine listings.

If you’re thinking about utilizing Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis may also compare your web site to competing sites. Because this consultation will likely be absolutely free, there is absolutely no cause of you do not to take full advantage of it.

It’s vital for your company to become optimized for search engines. Strong SEO is crucial to the health of any business. Whether you manage a large national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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