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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Ben Lomond California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, bad quality SEO can be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the Search marketing services you will need.

Johnston requires a three-step method of SEO. On-page optimization is step one in the process. This technique involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your blog needs to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a trustworthy supply of information.

The third step is local search engine optimisation. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the support that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which search terms are yielding the greatest results. It will also explain to you how your search rankings have been improving from month to month.

Google Analytics is going to be attached to your website, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the people to your website have realized your site via search engines.

If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis may also compare your website to competing sites. Simply because this consultation will be totally free, there is absolutely no cause of you not to take full advantage of it.

It’s essential for your business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.

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  • Santa Cruz
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  • CA